Customer Relationship Management Essay Example | Topics and Well Written Essays - 1000 words

Customer Relationship Management - Essay Example According to the research findings over the years many things have changed and now a great deal of emphasis is laid on the importance of customers to a company. Marketing tactics have evolved from mass marketing and advertising to target or niche marketing where preferences of each customer are given equal importance. In all this, customers have benefitted tremendously, now special attention is being given to their needs and according to that business strategies are designed. The customer making a purchase has two options, either he can make a direct purchase from the manufacturer itself – use one channel, or opt for multiple channels where he can buy the same product but here this product would have passed through several channels before reaching the intended customer. It has been observed that customers choosing multiple channels are more valuable to a company as compared to those opting for a single channel. This is because shopping is made a very convenient experience for them; they can buy products online from the web or even book their orders on the phone instead of making the trip to the store. In addition, in case they want to track the delivery of their products, this can be done easily either on phone or online by using the tracking code usually provided by the couriers. They are given many payment methods to choose from depending on whichever is the most feasible for them. They can make payment with cash on delivery, issue a cheque or even use their credit card. Hence, at each stage they are being facilitated and so the customer would remember the ease with which they shopped and would return repeatedly for the same service. Customers overall prefer systems which make processes simple, fast and reliable for them and multiple channels guarantee all of that with their expeditious service. Nordstrom is a famous US retailer with 225 stores located nationwide. Being in the business for more than a century, Nordstrom realizes the importance of its c ustomers and knows how vital it is to provide customers with complete ease and best deals, hence, offering customers a comfortable buying experience with the use of its multiple channels network. In order to measure the effectiveness of customer relationship

Cultural Diversity in the U.S Assignment Example | Topics and Well Written Essays - 750 words - 1

Cultural Diversity in the U.S - Assignment Example The American Civil Law however endeavors to protect the interest of the Native Americans from falling prey to discriminatory practices of the American people (Civil Rights and the Native Americans, n.d.). The treatment offered to the Native Americans thus seems quite inconsistent who become more susceptible to the effects of cultural relativity. Inconsistent Public Policies towards Native Americans The government of United States endeavors to maintain a strong binding relationship with the Native Americans. To this end, some of the legislators belonging to the United States congress have shown increased interest in setting better educational, health and working standards for the American Indians living within close proximity of their territories. These activities reflect that some Americans desire to make the natives enjoy those amenities which were once kept reserved for the American people. However, the Native Americans are increasingly falling prey to problems of cultural relativi ty and ethnocentrism as reflected by the attitudes of some fellow Americans. These groups of Americans suffer from the fear that large amount of Native Americans would gradually disturb the unity of the nation and hence poses a considerable threat to the American community. A majority of the American people believe that the due influx of Native Americans in the American community have led to the growth of crime and even had contributed to the birth of regional languages thus creating cultural barriers. However during the period of 2006 significant demonstrations were organized to promote the betterment of the ethnic groups comprising of Latin American people belonging to different regions. There have been similar erroneous remarks made on Native Americans as exploiters and self gainers. The Native Americans like Mexicans contribute around 29 billion dollars on an annual basis to America’s tax resources in return for the services received by them. The Native Americans are also observed as economic burdens of America. However, this stands false for the Mexican population living in America is the best cultivators of fruits and vegetables significant for the American economy. Moreover the Native Americans are quick adaptors of the English language and honor the multi-cultural facet of the American region. In the region of California however the immigrant population coming from Latin American countries faced fierce stance with denial of public support in matters related to health and education. During the period of 1994 the United States government headed by Bill Clinton took further steps to seal the entry points of Mexican people to United States. Estimates show that around $2.5 billion are expended by the Canadian government on programs directed to the betterment of the Native Americans. This service rendered by the Canadian government does not gain enough ground for Latin Americans are still kept away from being integrated to the culture of the state. Th e attempt of the Canadian government to bridge the economic gap between the American and Native Americans were viewed by others as activities, which promoted cultural disintegration. Native Americans thus became a victim of ‘cultural relativism’ (Native Americans and Public Policy, n.d.; Trigger, Washburn, Edward, 1996, p.435; D'Angelo & Douglas, 2009, pp.69-78).